The popstar kicks off her greatest hits tour this weekend with a 45-song set - a stark reminder that she laid the groundwork for 'eras'
The popstar kicks off her greatest hits tour this weekend with a 45-song set – a stark reminder that she laid the groundwork for “eras”Left: Madonna in 1990; Right: Taylor Swift in 2023 , there is a clip of her addressing a press conference about the show. “My show is not a conventional rock show, but a theatrical presentation of my music,” she says. “And like theatre, it asks questions, provokes thoughts and takes you on an emotional journey.
Madonna at the Billboard Women in Music event in 2016 , a self-aware nod to the multiple versions of herself she has presented to fans since her first album . The idea of a pop star “era” has caught on in recent years online, providing ample opportunity for projection and relation, for mythology and narrative.
In a similar way, Swift has deliberately embodied and satirised the identities that society has bestowed on her – most notably on her 2016 album. Madonna went a long way in undermining the stereotypes she embodied and parodied, so playing them no longer seems so radical. Hence, Swift – along with other notable female shapeshifters like Lady Gaga and Rihanna – have found new ones, created by new discourse, new expectations.
– complete work of art – and contemporary stars have followed her lead in making their stardom visual as well as musical., with its hordes of dancers, light shows, 50-foot film projections and disco horse, is certainly theatre – and her 2016 recordwas released originally as a visual album.
And by broadening the scope of the ways in which the public could engage with her work – not only musically but visually, conceptually, erotically – Madonna simply made the potential reach of pop music that much greater. She has paved the way for the idea that a female pop star can be not only an icon or a diva but a phenomenon.Television
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