Betfair must follow best practice, not industry standards, to prevent further deaths, he says.
A coroner has called for a betting company to take action to prevent further deaths after a gambling addict took his own life.Coroner Ivan Cartwright has now said in a report Betfair and parent company Flutter should follow "best practice" instead of "industry standards" to prevent harm to problem gamblers.
"I remain concerned that the algorithm devised and operated by Betfair to assist its staff in, amongst other things, observing and monitoring the gambling patterns and practices of its customers failed to flag up Mr Ashton as a problem gambler. Copies of the coroner's report have also been sent the Gambling Commission and Lucy Frazer MP, Secretary of State for Culture, Media and Sport.
The company said its algorithm found nothing in his betting patterns to trigger human intervention that might have restricted his gambling.Image source,Richard Clarke, its managing director of customer relations, told the inquest: "We have looked very carefully at the actions we took and we are confident we met the regulatory standard at the time."she would never stop campaigning for tougher regulation.
These include a monthly net deposit limit based on a telephone assessment with customers, who cannot change the limit, and financial vulnerability checks.
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