Aldi made the claims back on November 25 last year
Budget supermarket lidl has been forced to pull a 'misleading' advertisement following a complaint from their rival Aldi. The popular discounted supermarket chain was recently rapped by an advertising watchdog over a leaflet for last year's Black Friday sales event.
, following Lidl's Black Friday Sale leaflet that was featured in a national newspaper. The leaflet in question highlighted a few of the supermarket's products that were available in the sale and compared their prices with their usual RRP's. Despite Lidl providing evidence to support their pricing claims, Aldi believed the quoted RRP's differed significantly from the prices at which the items were generally sold.
In the complaints ruling, The ASA said: “Given the number of retailers selling those products across the market, the examples provided were insufficient to demonstrate that the products were generally sold at the RRPs claimed in the ads.”
Danmark Seneste Nyt, Danmark Overskrifter
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