A YouGov survey saw Lidl named the UK’s most popular supermarket, beating out rivals Aldi and Marks and Spencer
The discount retailer topped YouGov’s list of most popular supermarkets and was named as the cheapest supermarket by The Grocer.
In YouGov’s survey exploring the percentage of shoppers who have a positive opinion of a supermarket chain, Lidl nabbed the number one spot, scoring 79 per cent, placing it ahead of rivals Aldi and M&S., which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be better value than others on a range of products, including fresh fruit and veg.
Peter De Roos, Chief Commercial Officer at Lidl GB, said: “It’s no surprise that when we’re continually shown to be the cheapest supermarket, we’re also topping popularity polls. “Our customers, new and old, know that shopping with us doesn’t mean they have to compromise on quality. “What’s more, they can be assured that we remain committed to keeping our prices low, which we know is more important than ever.”of 37 popular grocery items, including potatoes, chicken and milk, at major supermarkets in the UK.The same basket of items at Waitrose came in at £79.51, a 22% increase compared to Aldi.
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