Formula 1's owners are reportedly looking at diversifying their sporting portfolio even further. F1
Formula 1 owners Liberty Media are reportedly considering entering the bidding for a minority stake in Liverpool Football Club, with the Premier League club’s owners said to be looking at major media companies for investment.claims Fenway Sports Group [FSG], Liverpool’s current owners, are looking at welcoming further investment into the club with a potential minority stake available.
Club owner John W. Henry confirmed the club is looking for investment but ruled out a full sale, with the size of the stake FSG being willing to sell in the club not yet made clear. And the Telegraph claim Liverpool would be looking to dicuss investment with large media companies, and Liberty Media have emerged as a reported contender to further expand its sporting interests., with its assets of Formula 1, SiriusXM radio, the Atlanta Braves Major League Baseball team and others totalling almost $21bn, according to Forbes’ calculations.
Liberty Media purchased Formula 1’s commercial rights from CVC in 2017 and has overseen significant changes, as well as a surge in popularity in the sport, brought about in no small part through the success of Netflix seriesFor its part, FSG are also in the top five of Forbes’ most valuable sports business empires, with their shareholdings in Liverpool also combined with ownership of the Boston Red Sox and ice hockey’s Pittsburgh Penguins.
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