THE ENGLAND and Wales Cricket Board (ECB) and Metro Bank have created a landmark moment...
GOOD TIMES AHEAD: A new Women’s and Girls’ Fund will sit at the heart of the partnership, supporting the transformation of grassroots cricket for women and girls
At a time of surging demand for women’s sport – with the forthcoming Women’s Ashes smashing ticket sales records, in line with the success of football’s Lionesses and rugby’s Red Roses – the pioneering partnership will see Metro Bank’s logo on the sleeves of England’s Women’s shirts, beginning with this month’s much-anticipated Metro Bank Women’s Ashes series against Australia.
Whilst we have seen a period of huge growth and increased profile across the women’s game, we know there is still much more to do to make our sport truly gender balancedThe Fund will support programmes designed to make cricket more inclusive, bring more women and girls into the game and retain those who are already in it.
“We will do this by changing perceptions and providing women and girls with the means to overcome the obstacles to maximise their participation in this great sport. This partnership will help to deliver a lasting legacy for women’s and girls’ cricket.”
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