A Yorkshire health boss said McDonald’s spends £90 million a year on advertising in the UK
She said the effects on children are particularly worrying. “Just taking childhood obesity rates, almost 40 per cent in some of our most deprived areas of Sheffield in terms of childhood obesity, and that leads to some of our non-communicable diseases – cancers, type two diabetes, stroke – often at a young age.”
“In the last 100 years our genetics have not changed, our willpower has not changed, what has changed is the environment and the space in which we live, particularly from a very commercial point of view.“Since ’97, we’ve had 700 different policies on obesity in England and most of those focused on individuals having to make those changes for themselves and all of those policies have pretty much failed to have an impact.
Sheffield ranks in the top 20 per cent for takeaway food saturation in the UK, said Amanda. KPMG research shows the city is the biggest spender on hot food takeaways outside London.Price promotions in supermarkets lead us to spend around 20 per cent more than we would normally and many are focused around alcohol and junk food. “If you live in a deprived area this is amplified,” she said.
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