The brand expert described the UK retail giant as part of 'our collective cultural identity'.
Mary Portas said John Lewis and its supermarket chain, Waitrose, were part of the "fabric of everyday British life"Retail consultant Mary Portas has written an open letter to John Lewis warning that the department store had "let go" of its soul.Her comments come after John Lewis revealed it was considering a change to itsChair Sharon White said she wanted the brand to thrive for generations.
"You are custodians of one of the most valued, loved, and trusted retail brands this country has," the retail consultant wrote. If the group pursues the idea of selling a minority stake in the business, it will end it being exclusively owned by its employees.But Ms Portas said: "Your task isn't to turn around just another mediocre retailer under threat of going under. You're fighting to save part of our collective cultural identity.Describing the battle as more nuanced, Ms Portas said what laid ahead was about "the soul of your brand.
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