It comes as the retail giant released its highly-anticipated Christmas advert
John Lewis has launched a new initiative that starts from £5 and shoppers will be able to get involved with in store. on Thursday .
The 90-second ad, entitled The Beginner and set to a cover of Blink-182’s All The Small Things by US artist Mike Geier, and shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.Viewers are left questioning the motive behind his perseverance until the final scene, which shows a social worker arriving at his door with young teenager Ellie, who has arrived at her new foster home carrying her skateboard.
But as well as that, John Lewis shoppers can find a Giving Tree in stores. It invites customers to donate to the charities by taking a tag with a value of between £5 and £50 and scanning it with their shop. But it said that "in a challenging year, we felt it was important to demonstrate that it’s what we do that matters most", adding it was proud to use its Christmas ad to “generate conversation and action around an often overlooked issue”.
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