John Frieda launches amazing campaign with Crisis to support the homeless in London. Read more here...
October 12, 2022 - 15:22 BST Sharnaz Shahid John Frieda and Crisis believe that all of us should be treated with dignity and have the opportunity to fulfil our potential. However, people experiencing homelessness are often denied these basic needs.To try and change this, the two organisations are working together to ensure that people facing homelessness have access to the support that they need to build their confidence and help unlock their potential.
As part of the ongoing partnership, John Frieda provided haircuts and styling services to Crisis members at their Skylight Centre in Shoreditch, London - working with fashion photographer Leonie Blue to create a series of striking portraits that capture the unique personalities and joy of each individual.Of the amazing partnership, Crisis Chief Executive Matt Downie said:"People experiencing homelessness often tell us how it strips them of their dignity and damages their self-confidence.
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