Missguided has entered administration, LoveIsland has dumped its fast fashion sponsor in favour of a partnership with eBay, and vintage is reigning supreme on the red carpet – has fast fashion finally met its comeuppance?
“Reality TV stars have such power in the UK and can really influence the general public,” says Eshita Kabra-Davies, the founder of peer-to-peer rental platformto be flying the flag for sustainable fashion is going to have a huge impact and will spread the message far and wide that, in order to help the planet, we need to have a more circular approach to fashion. I hope this shows that fast fashion is no longer leading the conversation.
Bravo warns against believing the fast fashion fight is over, however. “It’s always tempting to see every brand that goes into administration as a triumphant death knell for fast fashion, but sadly I think the truth is a bit more complicated than that,” she says.
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