What will it mean for non-Apple users?
At the moment I write this, the social era of the internet is in chaos. Twitter has locked tweets behind a login, Instagram is known as a sales front rather than a social hub, Reddit has infuriated and driven away the moderators who keep it from descending into Lord of the Flies, TikTok might get literally banned, and Facebook’s reputation is that it’s where people use their real names and photos to say the cruellest things.
The kids are ensconced in Fortnite, Roblox and Discord as places to hang out, but these are never going to appeal to Uncle Geoffrey. Where will the rest of us go for a place to connect with friends? A lot of this has already moved to texting groups for people – especially in WhatsApp, though Signal and Telegram have been making moves too – and it seems like that’s only going to become more the case.
This leaves an opportunity and/or conundrum for Apple. iMessage is one of these services, with lots of the same smart features you get in WhatsApp and so on. But whereas all these other platforms are open to everyone, iMessage is Apple only – the potential to be a social platform will always be limited by being actively exclusionary.
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