Is BBC Radio 2's exodus of older stars backfiring? Vernon Kay loses 1.3million listeners after...

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Is BBC Radio 2's exodus of older stars backfiring? Vernon Kay loses 1.3million listeners after...
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The figures follow a backlash among listeners after older stars including Bruce, Steve Wright and Paul O'Grady were shipped out for younger DJs.

Vernon Kay's BBC Radio 2 show has lost 1.3million listeners since he took over from Ken Bruce - while the veteran DJ's audience at his new station Greatest Hits Radio is booming.

The commercial network, which also counts ex-Radio 2 veteran Simon Mayo as a presenter, has seen impressive growth of 76.9 per cent year on year, the biggest across all stations. READ MORE: EXCLUSIVE: Ken Bruce reveals he could barely speak between songs after his second divorce and used radio as his 'therapy' Advertisement Meanwhile, Radio 2 has struggled to entice back the million listeners lost following Bruce's departure.In the last three months, the BBC station had 13.5m weekly listeners, the same as last quarter, according to Rajar – an audience measurement system for the radio industry.Ball's Breakfast Show has shed 200,000, down to 6.

It comes as Sara Cox waded into the BBC Radio 2 ageism row by insisting there are still 'legends' on the station. Greatest Hits Radio, which also counts ex-Radio 2 veteran Simon Mayo as a presenter, has seen growth of 76.9 per cent year on year, the biggest across all stations

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