Into the Maze: Tobias Rehberger’s installation for LG OLED dazzles at Frieze London

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Into the Maze: Tobias Rehberger’s installation for LG OLED dazzles at Frieze London
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Spatial and optical illusions abound as you enter Tobias Rehberger’s eye-boggling lounge for LG OLED at Frieze London 2022 In partnership with LG OLED

‘Camouflage is such a fantastic paradox,’ Rehberger reflects. ‘It uses such loud and strong visual language, but to disguise what you shouldn’t be looking at, or to make sure that you won’t see something even if you do look at it. It’s the opposite of the idea of visual art. Which is why I think dazzleworks best not in an exhibition space, but in a space with another function – in this case a lounge.

A pair of LG SIGNATURE OLED TV R – the world’s first and only rollable TV – is cleverly integrated into Rehberger’s Frieze London installation, complemented by three regular OLED TVs. At times they display videos that offer further spatial optical illusions, at other times they return to the patterns of the walls behind them. Their judicious placement enhances the hypnotic effects of, while leaving us all the more impressed by the rollable OLED TV’s strikingly slim form factor.

The pulsating soundtrack – excerpted from ‘NYX’, which is named after the ancient Greek goddess of the night – likewise adds to our sense of awe, and encourages us to take a moment to lose ourselves in Rehberger’s world. It is the work of German DJ Sven Väth, Rehberger’s old friend and recurring collaborator. ‘He released a new record when I was making the video for these screens,’ says the artist, ‘I love the rhythm, and how abstract it is, so I asked if I could use it.

The installation aligns with another major career moment for Rehberger, who unveils the set design for a stage adaptation of Luis Buñuel’sat Volkstheater Wien on 14 October. It is the artist’s first project in this realm, and involves a rotating stage – which he also describes as a maze – that took one and a half years to develop. It would seem that the world of theatre, too, shares the art world’s enthusiasm for Rehberger’s ability to dazzle.

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