Extreme Cashmere is on a mission to create the ultimate cashmere wardrobe – ‘no limits, no concessions’. Here, founder Saskia Dijkstra invites Wallpaper* inside the label’s Amsterdam offices
The first cashmere sweaters that Saskia Dijkstra made were anonymous. There were no labels. No swing tags. No brand name. She wanted to do it her way: no compromising quality for price, no restriction in colour or shape. A style that would suit everyone.
Indeed, Extreme Cashmere’s maxim is ‘no limits, no concessions’ – an expression which encompasses the label’s expansive offering in Mongolian cashmere, which is now available in over 300 stores worldwide. Colours are vivid, spanning classic navy, felt grey, and cream, to surprising shots of fluorescent pink and green .
Wies Verhoofstad, Extreme Cashmere’s brand director, who has been at the label since its naming, adds: ‘I think [everyone who works here] has this thing where we lend sweaters to everyone we know, not just the friend that has the same type of body – you could give them to someone completely different. When I have visitors over I ask: do you want to try one? Then you see if it really works.
Late in the day, Dijkstra returns to her office with Jules ten Velde, a member of the design team. They only have until the next day to select the colour palette for the upcoming season . Aof photographs taken in 1990s Amsterdam super clubs lies open for inspiration; the pair shuffle the various swatches around, often in silence, occasionally debating a certain colour’s merit. After 20 minutes or so, they think they have decided, though they admit it might have changed by morning.
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