'Virtual YouTubers' or VTubers use quirky digital avatars to mask their identities online.
Journalist, MumbaiHe livestreams - or broadcasts - himself playing popular video games on his YouTube channel for up to 12 hours. His few hundred followers enjoy watching him play or speak about the action unfolding in the game.
According to reports, the trend originated in Japan in 2016 with Kizuna AI, widely considered to be the first VTuber, using the term for the first time. Since then, the trend has grown in popularity with several content creators setting up quirky digital VTuber avatars, some of whom have amassed a huge fan following.
For the creator behind VTuber Suzuki Zuriko, VTubing allows her to escape the vicious trolling content creators are often subjected to online. "I feel it has enabled many of us, especially women, to try out content creation without feeling unsafe," she says. "I don't have to worry about people making fun of my real body or making sexist comments."
JoqniX's creator says that his digital avatar speaks in his own voice, even though most creators choose to use voice modulation software to give their avatars a unique voice. JoqniX speaks in a sing-song voice and often sprinkles his conversations with Japanese words. Most Indian VTubers start out on YouTube but are now active on streaming platforms like Twitch as well. Their videos rarely cross 1,000 views on YouTube and the creators work independently. But experts in the space say that the niche is slowly expanding.Project Starscape has launched two batches - popularly called "gens" - of VTubers so far. The agency held auditions to shortlist candidates and helped them set up their YouTube channels.
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