Heartwarming? Sure. Funny? Definitely. But Greta Gerwig’s new flick introduces a new terror: The Mattel Cinematic Universe
is out. Did you get caught up in the media tsunami? I was enveloped. By the time I sat down to watch Greta Gerwig’s new film, accompanied with my Barbie-branded popcorn , I thought I knew exactly what I was getting: some self-aware jokes, a stellar performance from Ryan Gosling as the beleaguered , a dazzling dance number or two. Those come in the first fifteen minutes, with a click of Barbie’s perfectly arched feet.
But one of its longest running jokes – apparently at the expensive of Barbie parent company Mattel – is also its most terrifying. Once Barbie and Ken hotfoot it to the real world, or as real as Venice Beach can be, news quickly makes it to Mattel’s top brass via its hapless intern . When toys cross over into the real world, it can have disastrous consequences – just go with it, Gerwig asks, and you do! – and so Mattel must do everything it can to get Barbie back in her box.
Bad news! The American company, second only in size to Lego in toy land, owns Hot Wheels, American Girl, Uno and also makes products for hugely popular franchises such asand the Disney Princess range. Already, a series of toy-related movies are planned in collaboration with its pictures division, Mattel Films. Take Polly Pocket and Hot Wheels . Also planned is
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