As soon as I saw a photo of this reported window display at Victoria Secret Westfield store in the UK, I felt shock.
I was always uneasy when my daughter wanted PINK by Victoria’s Secret, the brand’s diffusion line aimed squarely at a younger market. Fortunately, I usually managed to persuade that she could get more for her money elsewhere.
Even as a US-based company for whom the term ‘back to school’ may mean university, this ill-considered merchandising leaves a bitter taste. This is the UK. Know your market and adapt your language. Our kids grow up quickly enough anyway. Why catapult them directly into the dramas and confusing social mores of young adulthood?
So yes, call me old-fashioned but I’m the mum of a teenage girl and am disturbed – and rather repulsed – by the Victoria’s Secret so-called ‘Back to School’ collection.‘It’s provocative and wholly inappropriate for schoolwear,’ Steph, a mum of a 23-year-old daughter, told me. While Gaynor, a mum to two daughters in their 20s said: ‘I find it creepy and bizarre that an underwear shop would be promoting “Back to School”. It’s weird.’Victoria’s Secret, I like your underwear.
Danmark Seneste Nyt, Danmark Overskrifter
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