THE most searched for recipes online are pancakes, fish and chips – and banana bread. Statistics from Google search figures show that people in the UK searched for a simple pancake recipe up …
Statistics from Google search figures show that people in the UK searched for a simple pancake recipe up to 368,000 times a month in the past four years, with that number rising to 522,000 times a month on average in 2021.Other popular recipes people are keen to learn via the internet are chicken curry, fajitas and carbonara – with 49,500 searches each on average each month since 2017.
And research of 2,000 adults found 62 per cent regularly turn to the internet when they're trying to find a recipe - as only eight per cent have NEVER used the world wide web for cookery help.also found despite the average household owning seven cookery books, half of those polled find it easier to use an online recipe.But 43 per cent have been inspired by social media to try out a new recipe, with Facebook and Instagram being the most popular.
A spokesperson from Birds Eye said: “After the challenges and changes to our daily habits we’ve all encountered over the last 18 months, it’s incredibly interesting to understand what meals the nation is now searching for and how they’re searching for them.
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