Huge Newcastle United commercial and marketing presence on Saudi Arabia trip - Close to 100 club personnel in total nufc
Huge Newcastle United commercial and marketing presence on Saudi Arabia trip – Close to 100 club personnel in totalHuge Newcastle United commercial and marketing presence on Saudi Arabia trip – Close to 100 club personnel in totalBack in January 2022, Newcastle United made their first big trip to Saudi Arabia.
At that point, 21 Premier League games had been played and Newcastle had only won two of them, with only 15 points in the bank by the end of January, relegation looking a near certainty. When Eddie Howe was interviewed about this second Saudi Arabia trip by club media on Monday, he appeared to point to this visit being very different to that first one…“Go out and meet people, try and improve our reputation globally, and we are delighted to do that.
Rather than simply training and a behind closed doors friendly with no fans there, this time the trip includes Newcastle playing for the ‘prestigious Diriyah Season Cup’, the friendly against Saudi Pro League champions Al-Halal, a headline attraction of Saudi Arabia’s Diriyah Season. “Now it’s not something huge like a new shirt sponsor but it is interesting that that is another Middle Eastern, another Saudi company onboard.
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