“We did two posts on TikTok to promote the opening of the store and we had a queue from 11am till 7pm” 📱 How TikTok could rescue retail by bringing Gen Z back to the high street
It really started taking off for owner Tony Robinson in 2020 after his son George, 23, joined the business and opened a TikTok account that sees staff share light-hearted videos to promote stock, like 3kg bags of Mini Eggs.
George quickly spotted an opportunity and offered all customers a chance to have their orders being shared on TikTok. “It gave our product and our business a different level of exposure, we then saw a massive increase in order volumes and average order value and revenue,” he said.Analysis by Deloitte suggests that around 30,000 stores closed in the UK during 2022., while businesses also had to contend with supply chain problems following the pandemic and soaring energy costs as a result of Russia’s invasion of Ukraine., shirtmakers TM Lewin and apparel retailer Cath Kidston.
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