Women’s football and fashion have finally collided in a way that’s existed in the men’s game for generations, and it’s about time.
Football’s association with fashion continues to find new meaning as we are in the dawn of a cultural shift within the women’s game.
Last year, emerging UK designer and fashion lecturer Hattie Crowther relaunched her football-themed corset collection in response to FIFA’s decision to allow Qatar – a country where homosexuality is illegal – to host the men’s World Cup. Hattie’s work was a protest against inequality and a celebration of identity, and we’re now seeing more and more storytelling-led styles enter the women’s game – although not all are as politically charged.
Jamaica’s kit from Adidas was designed in collaboration with British-Jamaican designer Grace Wales Bonner, whose textile patterns were inspired by those found on traditional Fair Isle knitwear, combining the traditional Scottish style with the twilight colours of the Caribbean.fan, and so football has played a crucial role in the designer’s work over the years.
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