How Lionesses could scoop £10m each in sponsor deals and boost women's presence in TV punditry

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How Lionesses could scoop £10m each in sponsor deals and boost women's presence in TV punditry
Danmark Seneste Nyt,Danmark Overskrifter
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World Cup win could net Lionesses £10m each in brand sponsorship deals - and spark a dash for TV punditry roles

Although the players have yet to secure a win bonus with the FA which would give them parity with the England men’s team,will have their pick of lucrative individual sponsorship deals from high-fashion, sportswear and luxury goods brands.

Mr Hopkins added: “The brands who have been supporting players over the years will be in pole position commercially, as they’ve already built that authentic relationship and association.” With the average salary of a Women’s Super League player estimated at £47,000 per year last year – still a fraction of the men’s game – players in the unique category of being England Euros and World Cup winners may look to make the transition to a media career when they retire.

Some players could follow Euros Scott on to I’m a Celebrity, where she was last year crowned Queen of the Jungle. “The Lionesses’ competitive desire to win shines through on those shows and appeals to viewers,” said Mr Shalit, chair of the InterTalent group, who has worked with sports figures including boxer Nicola Adams.

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