How can Qatar's World Cup prove to be a flop when football has never been so popular? 🔵 ianbirrell for ipaperviews.
Dutch manager, Louis van Gaal, applauds fans who are boycotting the event, saying “they are right to do that”. ITV pundit and societal analyst Gary Neville is accused of hypocrisy for agreeing to do work for Qatar’s state broadcaster while promising to use the trip to “challenge” human rights failings.
In a World Cup year, the advertising mogul Sir Martin Sorrell traditionally celebrates the approaching football jamboree as a major stimulant for media and the economy as a whole.“The ethical issues surrounding Qatar’s appointment as host and their human rights records are why this World Cup is a floundering revenue driver,” says Grant Hunter, global executive creative director at Iris Worldwide.
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