How business schools can help tackle the biggest problems

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How business schools can help tackle the biggest problems
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How business schools can help tackle the biggest problems | opinion

Business schools should develop activities that allow students to apply academic insight to practical challenges faced by corporate executives, investors and entrepreneurs as they seek to solve the problem of people and planet in a profitable way. This approach is good for students’ professional development and for society more generally.

First, we must revisit the assumptions underlying business theory. For example, most courses on finance or strategy assume the chief executive’s primary responsibility is to maximise profits for shareholders. There is still a tendency to treat the broader stakeholder perspective as a supplementary idea and to teach the “fundamentals” through a lens of shareholder primacy.

Second, we need to restructure approaches to student learning. Executives rarely operate in functional silos, and the challenges they face cannot be addressed through a single academic discipline. Tackling a complex problem, such as how to reduce a company’s carbon footprint while growing sales in an increasingly competitive market, needs a different perspective.An exciting shift would be to make problem-solving the “orienting device” through which students learn.

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