.TeamTrackhouse caused a stir in NASCAR this season and challenged for the Cup title. Motorsport_Ed reveals how this underdog team almost caused a major upset. Feature:
America’s biggest form of motorsport, NASCAR, is very traditional. There’s a staid way of doing things and, even if the unexpected occurs every now and then, the rule of thumb is that the powerhouse teams always win.
But his business calling is sports marketing, which Marks studied at California State University, and his passion project has quickly taken NASCAR’s Cup Series by storm. He brought music star Pitbull on board to join industry veteran Ty Norris, and together they’ve played the NASCAR game like nobody else.
Trackhouse made its debut in the 2021 Daytona 500 as a single-car effort run out of a corner of Richard Childress Racing’s shop. Its driver, Daniel Suarez , ended his race after just 13 laps with the front of his Chevrolet Camaro torn up by the muddy infield after he couldn’t avoid the first big wreck of the day. Marks shrugged it off as “the first step of a thousand-mile journey”.
“When I came to Trackhouse, everything was just a piece of paper. Justin has been successful as a racing driver and a businessman, and he said, ‘We’re going to bring this to the next level and we’re going to be the new strong racing generation in NASCAR.’ When he looked me in the eyes and said, ‘You have to trust me on this’, I got a gut feeling that it was the way to go.”
“This was it. This was all the chips in. If this didn’t work, to be honest with you, there wasn’t a ton to fall back on. We didn’t have much sponsorship. I didn’t know where I was going to get my charter from or how I was going to make this work.” “I believed in my ability and the management of Trackhouse’s ability to cultivate a workforce culture where we could take advantage of a car that is the same as everybody else’s and go compete with teams that have more money than us, that have more depth than us, that have more people than us, and this is proof of concept for the whole vision of the Next Gen car.
"I wouldn’t want to be doing this with anybody else. Trackhouse is exactly where I’ve wanted to be. I feel like we hit our stride early with the speed, but it just didn’t falter"And what a ride it was this year: Chastain, who Trackhouse retained from Ganassi, took the team’s first Cup win at COTA after a typically ballsy and contact-packed last-lap pass, and repeated at Talledega in another thrilling last-gasp finish.
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