Lily Allen bagged an Olivier nomination starring in the haunted house horror smash. Then came Cheryl, Love Island's Laura Whitmore and Frankie Bridge from The Saturdays
And yes, bringing in new audiences is undeniably important. But actually keeping them interested is even more so.
On the lighter end of the spectrum, casting former Pussycat Doll Nicole Scherzinger in the 2014 West End revival ofwas a surprisingly great choice: as well as having undeniable singing chops, her showbiz past added valuable poignancy to the story of aging glamourpuss Grizabella.is a far less natural star vehicle. It is about normal people in extraordinary circumstances.
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