The burger brand famed for its square burgers is heading up north
It's no secret that when it comes to fast food we've often looked to our friends across the pond to set the tone. So, when it was announced last summer that fast-food giant Wendy's would re-launch in the UK, there was a fair bit of excitement.
The burger concept left the UK in 2001, blaming high operating costs and property prices, but returned last summer with plans to open further venues. Abigail Pringle, president of Wendy's, told The Times that the company had taken "a fresh look" at its international strategy prior to expansion in the UK again.
Pringle told The Times: "Our brand is based on high-quality fresh ingredients like British beef in contrast to the frozen beef most of our competitors use. In the past, we did the same but we’ve made the investment this time.” She also told the paper that the company would hopefully end up with 20-25 of its own restaurants and the rest would be franchises.
While no location has been confirmed for the Manchester branch, it was a natural choice given the popularity of places such as home-grown burger joint Archie's - the fastest-growing independent UK restaurant group last - and newcomers such as Burgerism, which started life as a dark kitchen concept and now has plans to expand across Manchester.
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