Why Taylor Swift is re-releasing her old albums
moved the conversation further and further from his music). But rarely do they go through the hassle of re-recording and re-releasing old work. Swift, though, is not the usual artist. She had time—a whole year of it, while the pandemic put her touring schedule on pause. And she is meticulous about how her work is consumed and perceived, from the aesthetics of her album covers to the comments she makes on Tumblr fan blogs.
What’s truly different about Swift’s “new” work is the intention behind it, and developments that have brought her to the place to own it. Every musician is a business, a startup with limited equity to portion out to labels, publishers and other stakeholders. As the business grows, the musician is left with a smaller and smaller piece of that pie.
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