They say it will make it easier to get the last drops out
Heinz is rolling out an innovative 100% recyclable cap for its famous Tomato Ketchup squeezy bottles, meaning the whole bottle - including the cap - can now easily be recycled in regular kerbside collection, starting from next month.The move means a potential 300 million plastic caps annually can be recycled, instead of finding their way into landfill.
Jojo de Noronha, President of Kraft Heinz Northern Europe, said: “We know our consumers care about their impact on the environment and so do we, which is why we’re delighted to see our innovative, more sustainable caps on Heinz Tomato Ketchup bottles across the UK. Although a small change, this makes it easy for the millions of Heinz lovers across the country to recycle their whole squeezy bottle at once – a small action with big potential for impact.
Adam Herriott, Senior Sector Specialist at WRAP added: “We fully support this innovation from Heinz and welcome this packaging development. All products and packaging have an impact on the environment. Whilst prevention or elimination of packaging in the first instance would be the ideal scenario , packaging plays an important, practical and convenient role. Therefore, the next step is to look at ensuring as much of it is recyclable, reusable or compostable as possible.
Danmark Seneste Nyt, Danmark Overskrifter
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