Love bombing involves excessive attention and admiration at the beginning of a relationship, with often troubling goals driving it – and new data reveals we’re googling the term more than ever. So why is it on the rise, asks journalist Meehika Barua.
Love bombing involves excessive attention and admiration at the beginning of a relationship, with often troubling goals driving it – and new data reveals we’re googling the term more than ever. So why, exactly, is it on the rise, asks journalist Meehika Barua.
It was extremely confusing. The more I started talking about it with other women, though, the more the trend seemed to have a name: love bombing. Mostly seen at the beginning of romantic relationships, love bombing is characterised by extreme attention and admiration with the sole goal to make you dependent. It could range from anywhere between lavish gifts to someone going out of their way at an unsustainable pace to make everything beyond perfect.
Zoe, 36, who lives in Oxford, met a man online and started dating him. “He was incredibly charming and it felt like he had put me on a pedestal,” she recounts of. He agreed with all her opinions and claimed to feel passionate about all the issues that she cared about. “He decided to go vegan shortly after we met because I was vegan. He’d send me links to gorgeous houses on Rightmove, suggesting that we could one day live in such places. He even talked about the pets we’d have.
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