The director of Visit Halland says the region's hashtag is now filled with photos of the footballer.
One is a Premier League footballer who has scored 22 goals in 15 games this season, the other a Swedish region known for its beaches.A simple spelling error means anyone searching for Halland - on the Swedish coast - is likely to instead find countless photos of footballer Erling Braut Haaland.Visit Halland director Jimmy Sandberg has written an open letter asking English people, journalists and football fans worldwide to hit the spellcheck before hitting send.
Mr Sandberg told BBC News: "When you write in Halland, looking for the beautiful region where we live in Sweden, you get Haaland all over the place. In case there remains any confusion, we've put together a cheat sheet you can refer to if you need help telling the difference between the two:Halland - region in Sweden just south of Gothenburg
Danmark Seneste Nyt, Danmark Overskrifter
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