Gucci New Bond Street, the Italian house’s newly opened London store, draws on the historic building’s previous life as an art gallery
So the old adage goes: out with the old, in with the new. Such is the case for Gucci, which this week swaps its traditional Old Bond Street address – long the Italian house’s Mayfair outpost – for New Bond Street, transforming a Grade II-listed former art gallery into an elegant haven primed for the brand’s latest chapter.
Later this month in Milan, Sabato De Sarno – an Italian designer formerly of Valentino – will present his first collection as Gucci’s creative director. Though the new boutique is not designed by De Sarno, its restrained grandeur – parquet wood floors, restored classical columns, mouldings and marble fireplaces – suggests a move away from the glittering maximalism of former creative director Alessandro Michele, who left the house in November 2022.
On the upper mezzanine floor, the house’s historic links with travel – Guccio Gucci famously began his eponymous brand after a stint at the Savoy Hotel in London, where he noticed a growing desire for travel cases and trunks – are nodded to in a room that evokes a historic railway carriage.
The store also recalls its roots as a gallery – first opened in 1913, it was formerly home to art dealer Colnaghi – with a selection of artworks dotted throughout the store. For its opening, art advisor and curator Truls Blaasmo has selected a number of pieces to decorate the space, with a particular thematic focus on Italian artists, particularly those whose works include geometric motifs, primary colours, and textural elements.
New works will be added across the year, for what Gucci says is its desire for an ‘ever-evolving’ space, reflecting the turnover of a contemporary art gallery. As such, a 1967 work by Argentine-Italian artist Lucio Fontana – taken from ‘Concetto Spaziale’, a famed series of monochrome artworks that are slashed on their surface – will go on display in the Gucci Salon during Frieze Week in October.
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