'Greenwashing, pure and simple' - fury as Shell UK sponsors British Cycling Members express shock at announcement of partnership, with many saying they will cancel their membership cycling
British Cycling has been accused on social media today of facilitating ‘greenwashing’ with hundreds of comments from members slamming its announcement of the UK subsidiary of multinational oil and gas giant Shell as its new sponsor through an eight-year deal that the national governing body claims will help accelerate its “path to net zero.”
At global level, last month the company – which changed its name from Royal Dutch Shell – said that it planned to move into e-bikes and e-scooters, explaining that “our customers want our brand to move into micromobility even if we don’t have market share yet.
“Working together we can deliver real change for people right across the country, from different walks of life, and also apply Shell’s world-leading lubricant technology to support the Great Britain Cycling Team in their quest for gold at the 2024 Paris Olympic and Paralympic Games.” Referring to the current volatility in oil and gas prices, he said: “You cannot have a market that behaves in such a way ... that is going to damage a significant part of society.
Danmark Seneste Nyt, Danmark Overskrifter
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