Google faces fines of up to $25.4b in UK and EU ad tech case
Google owner Alphabet could face claims of up to €25 billion in a case alleging anticompetitive conduct in relation to ad tech in Europe.it would launch action on behalf of publishers who have allegedly suffered harm from Google's approach to ad tech, although it didn't reveal the text of the complaints.
The legal eagles said they'd launched two parallel damages actions in the UK and the Netherlands, covering the European Economic Area, under EU law. Funding for both actions has been secured from Harbour, a top-tier litigation funder. The damages suits will claim that Google deprived the publishers of billions of euros in revenues through anticompetitive conduct. For many in the media industry, it would be too expensive to sue a gigantic company like Google. Without this action, these damages would go unaddressed, the lawyers said.
Damien Geradin, a partner in the firm, said in a statement:"Publishers, including local and national news media who play a vital role in our society, have long been harmed by Google's anticompetitive conduct. It is time that Google owns up to its responsibilities and pays back the damages it has caused to this important industry. That is why today we are announcing these actions across two jurisdictions to obtain compensation for EU and UK publishers.
The law firm was also behind a June 2021 action in France, where it filed a complaint on behalf of News Corp in the summer of 2019. In the case,
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