But I don't think Apple's listening.
It seems the days when negative publicity against rivals was seen as being in poor taste are over, at least in the smartphone space. The iPhone is being mocked from all sides bySamsung's continually ribbing Apple for not having an folding phone, and Google is no stranger to having a dig either. In its latest, it reveals a fictional new Apple product that gives an Apple spin to a very retro device. Behold, the Apple iPager – definitely not one of theWe've seen Google mock Apple before.
But it's also been focusing specifically on Apple's obstinate refusal to adopt the Rich Communication Services messaging protocol, which Google began to deploy back in 2019. RCS is intended as an industry-wide standard to replace SMS. It provides phonebook polling, end-to-end encryption, read receipts and can transmit high-res multimedia.
But since Apple's chosen not to support it, sticking to its own iMessages instead, it turns messages sent from the iPhone into SMS and MMS when sent todevices. And there's a theory that it's intentionally tapping into peer pressure among teens by indicating messages sent to Android devices with a green bubble instead of a blue bubble in iMessages.
In the fight back, the latest installment in Google's “Get The Message” campaign is a joke advert for a fictional iPager. Presented in the cheesy style of an Apple product reveal, the details are on the mark, from the teasing low-key product imagery at the start of the ad to the font. “iPager isn’t real, but the problems that Apple causes by using SMS are,” Google says in the caption on
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