ITV will use the 2022 Fifa World Cup to launch the replacement for ITV Hub, the streaming platform notorious for infuriating football fans left staring at frozen screens. 🔴 Exclusive from adamsherwin10
Aimed at a mass audience, ITVX will be free-to-view, with adverts surrounding programmes. There will also be a subscription tier, with a monthly fee yet to be announced, which will offer advert-free viewing and an additional 6,000 hours of content.
He told a media conference: “Our goal is to double our monthly active users to 20 million; to double the number of streaming hours on our streaming services to 2 billion; and double subscribers over the next five years.” Kevin Lygo, ITV’s managing director of media and entertainment, said ITVX’s advantage would be that “it is free, and as we head into difficult times that’s going to be a compelling reason to watch it”., starring Damian Lewis and Guy Pearce. In, David Tennant plays the lead role of Alexander Litvinenko, the former Russian Federal Security Services and KGB officer who was murdered in November 2006 by polonium poisoning, creating a security and diplomatic crisis.
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