Relic of the Ballmer years, we shall not see such marketing nonsense again… oh, hang on
All tech grunts know an update from a vendor can be good news, bad news, or both. Fortunately, there’s a quick way to tell even before the first sentence of the community blog post that is today's royal proclamation of choice. If the person addressing the community is an engineer, it’s good news. If marketing, not so much.to the community by a General Marketing Manager.
In this case, the story is that the rebranding of Azure AD to Entra makes no difference to anyone, it’s just a name, man. Which is true – if you don’t have to update management documents, procedures, licenses, training materials, asset portfolios, and so on. Marketing people don’t see this, they see a clean name change.
The arrival of Azure ID management would have been a great time for a new name, too, that reflected the fundamental change in philosophy. Azure AD could not replace Active Directory, and Active Directory could not manage cloud services.
Danmark Seneste Nyt, Danmark Overskrifter
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