The restaurant will be selling its merchandise - including baseball hats and hoodies - when it opens its doors after the refurbishment, and is set to rebrand all five UK branches.
A popular restaurant specialising in German-inspired shawarma and doner kebab is set to close its Glasgow branch this month - ahead of an exciting refurbishment.
The new look comes as the company aims to appeal to a younger audience while focusing on the flavour of its food.Doner Shack's makeover includes a new logo and redesign of their stores using a colour primary palette of red, white and black; incorporating a polaroid wall to display memories of the team’s trips to Berlin.
Sanjeev Sanghera, Co-Founder and Managing Director of Doner Shack said: “When we conceptualised our brand, we had one simple mission in mind – to become the number one kebab brand in the world. “Exciting prospects lie ahead for Doner Shack as we strive to raise the game and create an atmosphere and space that matches the quality of our products. It's safe to say we're on the right track.”Doner Shack’s Brand Director, Nathan Holloway, has been responsible for directing the new brand positioning, having worked closely with the brand’s board of directors for over eight years.
Founder Jim Butterell said: “The new design draws inspiration from streetwear stores, sporting realms, pop-up retail spaces and summer festivals, creating a vibrant and dynamic atmosphere that captures the energy and style of a younger generation.
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