Getty launches 'safe' text-to-image AI tool

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Getty launches 'safe' text-to-image AI tool
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Trained on its own image library that's clear of copyright complications

Getty Images announced its own text-to-image generative AI tool on Monday, insisting it is"commercially safe" as it's been trained exclusively on Getty's own stock photo platform.

Unlike other commercial text-to-image tools, Getty's model is not trained on third-party images scraped from the internet. It was only fed data that the stock photo provider owns – meaning any pictures generated by the software shouldn't violate any copyright laws. The service's output can be used under Getty Images' standard license. Users will pay a one-off fee to Getty for licensing the AI-generated image, but cannot license it to third parties or receive royalty payments on machine-made works.

Fees will vary depending on the number of times a customer runs the model to generate their desired image. Given an input description, or prompt, they will see four different variations of images generated by the software.

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