Germany sees major supermarket pull sponsorship because team abandoned OneLove armbands at World Cup

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Germany sees major supermarket pull sponsorship because team abandoned OneLove armbands at World Cup
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'We stand up for diversity - and football is also diversity. We live this position and we defend it,' a statement by Rewe said.

"We stand up for diversity - and football is also diversity. We live this position and we defend it," a statement by Rewe said.A major supermarket chain has scrapped its advertising campaign with the German Football Association after the men's national football team abandoned its plan to wear OneLove armbands at the World Cup.

The move by Rewe follows the decision by Germany and five other countries, including England and Wales, to announce their team captains would not be wearing the multi-coloured armbands because FIFA had told them players doing so could be booked. Within hours of the announcement by the chain, which has group-wide sales of 76.5bn euros , fellow sponsor Deutsche Telekom said it also planned talks with the German Football Association about the matter.

Rewe Group chief executive Lionel Souque said in a statement:"We stand up for diversity - and football is also diversity. We live this position and we defend it.Germany, England, Wales, Belgium, the Netherlands, Switzerland and Denmark's associations had said their team captains would wear the armband in Qatar, where homosexuality is illegal.Germany's goalkeeper and captain Manuel Neuer was among the players due to wear the garment.

But they issued a joint statement on Monday saying FIFA's warning of"sporting sanctions" had prompted them to back down.

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