The JohnLewisRetail advert was powerful and I hope we get to catch up with Ellie and her foster family next year but we should be cautious about the portrayal of this somewhat perfect foster family scenario 🔵 Louise Allen for ipaperviews
Christmas advert
Called “The Beginner”, the advert starts with a middle-aged man learning to skateboard. We watch him fall multiple times, use frozen peas to ease his sore knees, pore over YouTube tutorials at his desk and head backFor a John Lewis advert, it feels very toned down. Yes, we also see him put the topper on the Christmas tree and the song feels festive but that special Christmas message seems to have been lost. That is until we see the real meaning behind the man’s new hobby.
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