From charterworks: For a more sustainable workplace, think like a customer-experience manager
As a growing number of consumers consider a company’s climate policies in deciding how to spend their money, organizations are increasingly designing customer journeys that put sustainability front and center. “If you really want to grow business, it’s about creating an emotional connection with your brand,” says Jon Chorley, chief sustainability officer at Oracle.
In the same way, employers looking to sustain and deepen employee engagement on their climate goals can start by thinking of their workers as customers—and borrowing best practices from their CX managers to foster that values alignment. Here’s how.Chorley stresses that embedding sustainability into the customer journey requires two key traits: authenticity and transparency.
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