The way we talk about player counts is broken.
I get the sense that companies are shy about their concurrents for the same reasons websites like this one don't have live pageview counters for all readers to see. The narrative about whether your game is popular or not is hugely important to maintaining player interest and developers probably don't want their own data to be used against them.
The same numbers once touted at launch become the watermark by which your game will always be measured. We've seen an explosion in this reactive behavior on social media when fans, empowered by data and primed to dunk on something, present Steam Charts figures out-of-context to loudly proclaim a"dead game." Remember when Apex Legends, one of the biggest games around, supposedly died in 2020? Elden Ring, a game that you can finish, apparently"A more pervasive bad habit is the recent practice of presenting live player counts as a leaderboard.
If other platforms were as forthcoming about player metrics as Steam is, comparing B4B's and L4D2's Steam numbers would've seemed silly from the jump. Bloated milestone figures in the tens of millions probably aren't helping set realistic expectations of how big a player base needs to be to succeed, either.
We'd all do well to stop treating gaming like a popularity contest. We shouldn't need numbers and graphs to validate our positive feelings about a game we already like. After all, it doesn't take millions to keep a great multiplayer game afloat. Take it from someone whose most-played game of 2022, Hunt: Showdown, is played by 'only' 12,000 people on average at a given moment.
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