Fake deals, cynical shoppers and warehouse chaos: The rise and fall of Black Friday in the UK 🛍️ It used to cause fights in supermarkets, but revelations about false discounts have alienated many shoppers while stores often see little benefit
Once retail parks and shopping centres were taken into account, the picture improved with a 6.9 per cent increase. But that was still the lowest on record – below even Covid-hit 2020.Another reason to believe that Black Friday will slide into insignificance in the UK is that “most retailers would love to get rid of it”, says Naus.
“Operationally, it’s a nightmare, particularly for an online retailer which is very heavily dependent on warehouse functions. You need to bring a lot of people, you put a lot of pressure on your courier network to deliver products that you’ve sold cheaper, typically without hitting your normal service level.
Parcels being prepared for delivery at the Amazon fulfilment centre in Rugeley, Staffordshire, ahead of 2021’s Black Friday a logistical problem for stores and their supply chains These strains have led some retailers to offer Black Friday discounts for days or even weeks before the day itself – and extend them over the weekend to what Americans call “Cyber Monday” – to smooth out demand. Creating what some now call “Black November”, this has also reduced consumer excitement around the day itself.If so many Black Friday deals are rip-offs and it causes so many bad experiences, why do consumers persist in buying? Because some deals are genuine, and genuinely very good.
In among many fake deals, genuine discounts can still be found by careful shoppers who do their research ” last week. It is simple. “If you were going to buy it anyway and it’s half price, you’ve saved 50 per cent,” he wrote. “If you weren’t going to buy it, but do because it’s half price you’ve wasted 100 per cent.”
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