Big, bougie arm cannons are no flash in the pan. They're also not as big and bougie as you'd think, either
Men have eyed gold watches with suspicion for too long. The derision, and the subsequent division, is unfounded. Because, while gold watches have been the arm cannons of The Culture's flashiest men , they're not just for showing off. Not anymore. Likeand necklaces, gold watches run the gamut of personal taste; for every diamond baller there's something a bit more muted.
Both options are great. In menswear's new age of maximalism, there's room for some yellow gold and diamonds, while a quieter watch can used to dial things down elsewhere. Either way, one simple glint makes you memorable, and it's a sentiment that extends to all threads of your wardrobe: the weekend, the office, the in-between, even the top table.
Gold watches can be classic, too. As in old school, blue chip Swiss-made classic. Look to Cartier's Tank Solo – a landmark watch designed to pay homage to the Renault FT-17 war tank – and a simple switch from stainless steel to yellow gold doesn't dilute the quiet elegance.
Hear that? That's the sound of concerns being dissipated. For all the perceived cost of gold watches, know that they're a quick route to solving the cost-per-wear ratio. And for all the whispers of 'gauche', know that showing off a little bit has long been pinned to menswear's moodboard .
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