QD-OLED's biggest limitation might be putting off exactly the people who are most interested in it…
That’s better, I guess, than this new technology only launching with a single screen size, as we’ve seen with some previous TV tech launches. But the continual move towards bigger and bigger TVs, especially among the sort of serious home theater fans who are most likely to spend relatively more on their next TV, means that topping out at 65 inches just doesn’t cut it these days.
Screen size is, of course, directly related to the immersiveness of a home theater experience. This is the main reason why, after all, going to a movie theater remains so enduringly popular. What’s more, the sort of picture quality we can get at home now thanks to new picture technologies such as 4K and high dynamic range not only holds up much better on big screens, but arguably needs the biggest screens possible to maximize its potential.
It doesn’t help that QD-OLED’s size problem has been brutally exposed this year by the arrival of regular OLED TVs at up to 97 inches, in the case of the. Plus, of course, 75-inch and bigger LCD TVs have long been commonplace and can now be had for well under $1,000 / £1,000. Thanks to all this, the time I spent with both the Samsung S95B and Sony A95K TVs was tinged with regret that no option existed to indulge a love of QD-OLED’s obvious quality at the sort of screen sizes some of us, at least, now want when we’re investing in a ‘hero’ main living room TV. The QD OLED TVs quite literally left us wanting more, with no way of meeting that desire.
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