EU companies claim Google still abusing its Shopping power
A group of European comparison shopping service companies say Google hasn't been true to the terms of a 2017 settlement requiring it to be more fair to competitors. The coalition now wants EU antitrust regulators to force Google's hand.
The letter, addressed to EU antitrust chief Margrethe Vestager, was signed by 43 companies across the EU, alleging that despite the fact Google has been levied with the record-setting"Having suffered first-hand from Google's failure to ensure equal treatment within general search results pages, we have been requesting formal steps against Google's non-compliance with the … decision since 2017," the companies write in the letter, whichGoogle's fine and alleged continued...
Per the letter to Vestager, EU CSS companies allege Google has done little to comply with the rules, instead choosing to build a network of CSS partners that act as intermediaries for Google to deliver its own prices to Google Shopping users under other names, making it appear as if Google's ads are full of prices from other comparison services.
"93 percent of the offers in Shopping Units originate from companies that do not compete with Google on any relevant market for comparison shopping services but that have become mere resellers of Google Shopping Ads which they buy at a marginal profit on behalf of merchants," the letter argues. While advocating for EU antitrust regulators to take action to enforce parts of the 2017 decision they claim hadn't been enforced, the letter communicates the belief that Google's alleged violations provide a perfect test case for enforcement of the
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