End of the road for Milltag as cycling clothing brand enters voluntary liquidation The brand was known for its striking use of graphics and collaborations with figures from music, the arts and beyond cycling
The company appointed insolvency practitioner David Wilson of Leeds-based DFW Associates earlier this month to handle the voluntary winding-up of the business, agreed by its shareholders on 9 January. No specific reason was given for the company being liquidated.who in a blog post on the company’s website in December 2021
said it had started “as a side hustle … just two artistic cyclists who wanted some interesting kit for ourselves and likeminded folk.” Unsurprisingly, given its co-founders’ background, from its very first offering in 2010, a limited edition jersey inspired by Bradley Wiggins’ fourth-place finish at the previous year’s Tour de France and emphasising his love of all things Mod, Milltag’s products typically carried a strong visual design element.
Milltag also provided the leaders’ jerseys for the Tour de Yorkshire, something the founders were especially proud of, given that despite operating from London, their origins lie in the region, and it would subsequently work again with ASO on the classification jerseys for the Tour of Oman. In 2013, it designed an eye-catching kit for Friends of Herne Hill Velodrome, which was at the time raising funds to try and save the historic south London venue, which had hosted bike racing since before the Tour de France was dreamt up – the campaign proving successful, with the track subsequently resurfaced and a new clubhouse opened.
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