Sky News looks at why Elon Musk wants to rebrand Twitter and the challenges he faces in changing one of the world's most influential social media platforms
But even in his desperation to distract people from how toxic the Facebook name had become following a series of moderation and data privacy scandals, Zuckerberg didn't go as far, withOf course, it's Meta that poses the biggest threat to Musk's platform, with its unashamedly similar Threads having become theImitation is the sincerest form of flattery when it comes to social media, and Zuckerberg has proved the master of copying from rivals.
He may have played a pivotal role in the founding of PayPal, but it's difficult to envisage anyone looking at how Twitter's been run this past year and thinking:"Now there's a company I'd trust to manage my banking.", which may be using cookies and other technologies. To show you this content, we need your permission to use cookies. You can use the buttons below to amend your preferences to enablecookies or to allow those cookies just once.
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Elon Musk: Time to say goodbye to Twitter logoThe Twitter owner says he wants to replace the logo with an 'X'.
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Elon Musk: Time to say goodbye to Twitter logoThe Twitter owner says he wants to replace the logo with an 'X'.
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Bye bye birdie – Elon Musk to replace Twitter logo with an XThe Twitter bird’s days are numbered... Elon Musk has said the platform will soon be rebranded, replacing the logo with an X.
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Elon Musk to replace Twitter's bird logo with an X'And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,' the billionaire business owner said.
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New Twitter logo X feels very 'Elon Musk'Quite a departure from the friendly blue bird.
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